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We generate consistent and reliable rental revenue with strategic integrated marketing tactics. Dependable, reliable, and most importantly... PROFITABLE!
The Airbnb phenomenon has hit full stride presenting major potential for property owners! That said, the market is fully saturated so what used to work does not drive reservations as it once did. Owners are entering the short-term rental market, and listing their properties on a single platform, only to find a major lack of reservations. Why? Three major reasons: lack of awareness, lack of traffic, and lack of differentiation. That's where we can help! Our team of rental marketing experts knows how to make your listings stand out, and how to maximize exposure. This is how success is currently achieved in the Vacation Rental Market. Keep scrolling to learn more, or click below to start chatting with TN Livin' today!
Effective marketing starts with reliable data. Forecasting trends is where we start to ensure your nightly rates are viable compared to the other short-term rentals in the market. We can help you set up dynamic pricing models that allow your nightly rates to fluctuate depending on demand, market analysis, and many other variables. When we know your listings are competitively priced, we work towards creating your listings (ideally across multiple platforms), optimizing them to ensure they show up well in each booking channel's search rankings. We create the copy and can help you secure professional photographs and video content, both of which are key to generating interest with tenants.
Once the listings are live, we build out a multi-channel marketing campaign that drives qualified web traffic directly to your listings. That traffic generates reservations directly, meaning some visitors will land on the listing page and book! Indirectly, it amplifies your listing's visibility on Aribnb (and all other booking platforms) due to the increased engagement, traffic figures, and general interest in your property. We work closely with our clients to ensure their properties are marketable and attractive to guests on these platforms… from
VRBO
to
direct bookings
from our website and our client’s digital assets. These are the critical components of our short-term rental marketing approach, and it has allowed us to generate consistent, predictable revenue for our clients month-over-month.
When we send web traffic to your Airbnb Listings, you fill up your calendar with reservations!
There are many other variables to consider when entering the short-term rental market though. Dynamic pricing, multi-channel reservation management, property management platforms, customer service,
cleaning systems, and Maintenance. For a fully managed solution like this that includes our marketing campaigns, check out our
Short-Term Rental Property Management Services.
Here's where the rubber meets the road! We will generate a multi-faceted strategic marketing campaign that drives qualified traffic to your listings. This involves a two-pronged approach. 1.) Generate reservations from the HOT traffic flooding into your listings, and 2.) massively increase visibility on booking channels from the increased traffic. Many users who click our ads will end up booking, however, the increased traffic will float your listings to the top of the search rankings making your property more visible on these platforms. TN Livin' handles all aspects of creative design, ad campaign management, and ad optimization based on the data. We'll provide a monthly report showing you the traffic sources we used to drive that traffic as well, so you can see the key performance indicators (KPIs) that are generating reservations.
We drive traffic from Google, Facebook, Instagram, YouTube, Audio Streaming Ads, and so much more. Effective audience targeting coupled with the right message at the right time is how we can deliver fully booked calendars at maximum revenue. What would normally take thousands of dollars and years of testing is now available to you for a small monthly retainer. Don't reinvent the wheel! Go with what works. We've already cracked the code dialing in every variable required for successful vacation rental marketing campaigns. Piggyback off of our success and watch your ROI scale quickly and efficiently. Click the button below to
Get Started with our
Rental Marketing Services, or our
Fully-Managed Rental Services. Or maybe you want to learn how you can do this on your own. Even better! Check out our
Rental Consulting Services where we show you how to apply these concepts to your rental properties or property management company!
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.
TN Livin seeks to provide the best possible experience for guests visiting the East Tennessee area. There is nothing more reassuring and calming, than finding a place that feels like a second home on your travels. We aim to give you thought through your experience with us. Contact Us if we can do anything to help in that process.
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